Yes on P Brochure Yes on W Postcard Occidental Fire Postcard Gold Ridge Fire Postcard Graton Fire Handcard
Parks Yes on M Postcard 2 Yes on C 4th Mail Yes on C Third Mail No on R Mail No on R Doorhanger
Click on image to enlarge
More Causes and IEs
Natalie Rogers Postcard Chris Rogers Brochure Jorge Inocencio Postcard Chris Rogers Postcard Chris Coursey Postcard
Chris Coursey Doorhanger Jim Wood Salmon Invite Chris Coursey Kickoff Invite Fleming Postcard 3 Kunde Mail 1
Click on image to enlarge
More Candidates
Oscar Chavez Logo Yes on P Logo Barnacle Logo Fire District Logos Parks Yes on M Logos
Wood Pints & Politics Logo Yes on C Logos Bagby Logo Yes on Y Logo Yes on K Logo
Click on image to enlarge
More Logos

 

As a result of my personal political beliefs and activities, I do a great deal of political design, which also involves project management, as well as all the other activities I undertake in the commercial arena.

Political design is a somewhat different animal than other commercial design, because the “customer” is a voter who is often unaware or even uninterested in their need for the “product” being sold. Everyone should vote, and should care about candidates and issues, but large percentages of people not only don’t vote, but haven’t had a reason to care. Although all campaigns focus on “likely voters,” often the percentage necessary to win will come from those who are less likely to vote. Keeping your natural allies, selling those on the fence, and persuading unlikely voters in a campaign that is usually only effectively a few months long is always a challenge.

While branding is a factor in political design, through development of a logo and look, due to the comparatively short time a candidate or cause has to be “sold,” direct mail pieces in a campaign, in particular, generally need to have variation from each other to attract the voters’ attention...in my opinion. Again, as in commercial design, pretty design is never enough – clear communication of ideas and concepts are what will persuade a voter.

It's ironic that with the advent of social media and email blasts, direct mail (and individual voter contact) remains to this day the most successful means of persuading voters. Because of the time constrained limits in any campaign, branding and design have to happen quickly, and the project management I do is almost as important as the design.

While I do sometimes work with candidates directly, it's more likely that I work with consultants, designing materials for candidates and for committees trying to pass ballot measures. I also work for consultants designing materials for member-to member and independent expenditure communications. Although I am a hired gun, and am not a part of campaign committees, I take confidentiality extremely seriously, and never disclose anything I learn while designing materials for any of my clients. Please contact me for further information about how seriously I take confidentiality and firewalls.

Working in the pressure cooker of a campaign – with candidates, causes, consultants and campaign committees – is something I truly love.

 

 

Errant Art, FAX 707-595-5806
P. O. Box 1284, Santa Rosa, CA 95402

Questions and comments welcome – email us!
Site Design, photographs (except where noted) and all Illustrations ©2001-21 Errant Art, all rights reserved